職位描述（Job De****ion）：雙語幼兒園新媒體運(yùn)營主管職位標(biāo)題： 雙語幼兒園新媒體運(yùn)營主管職位類別： 運(yùn)營管理 / 新媒體運(yùn)營崗位職責(zé)（中文）：1.策略規(guī)劃：負(fù)責(zé)制定并執(zhí)行雙語幼兒園的新媒體運(yùn)營策略，包括內(nèi)容策劃、活動策劃、用戶增長及互動策略等。2.內(nèi)容創(chuàng)作：領(lǐng)導(dǎo)團(tuán)隊(duì)創(chuàng)作高質(zhì)量、符合兒童教育特色的中英文內(nèi)容，包括圖文、視頻、音頻等多種形式，提升品牌影響力和用戶粘性。3.平臺管理：負(fù)責(zé)微信公眾號、微博、抖音、小紅書等新媒體平臺的日常運(yùn)營，確保內(nèi)容更新頻率與質(zhì)量，監(jiān)測并分析數(shù)據(jù)，優(yōu)化運(yùn)營效果。4.社群建設(shè)：建立并維護(hù)家長及潛在客戶的社群，通過線上活動、互動問答等方式增強(qiáng)用戶參與度和忠誠度。5.合作推廣：尋找并合作適合的教育資源、KOL或機(jī)構(gòu)，進(jìn)行品牌聯(lián)合推廣，擴(kuò)大品牌知名度和影響力。6.數(shù)據(jù)分析：定期分析新媒體運(yùn)營數(shù)據(jù)，包括用戶行為、內(nèi)容效果等，為決策提供依據(jù)，不斷優(yōu)化運(yùn)營策略。Job Responsibilities (English):1.Strategy Planning: Develop and implement new media operation strategies for our bilingual kindergarten, encompassing content planning, event planning, user growth, and inter**** strategies.2.Content Creation: Lead the team in creating high-quality, child-education-focused bilingual content, including graphics, videos, audios, etc., to enhance brand influence and user engagement.3.Platform Management: Oversee the daily operations of WeChat official accounts, Weibo, Douyin, Xiaohongshu, and other new media platforms, ensuring content update frequency and quality, monitoring and analyzing data to optimize operational effectiveness.4.Community Building: Establish and maintain communities of parents and potential customers, enhancing user participation and loyalty through online events, interactive Q&A sessions, etc.5.Collaboration & Promotion: Identify and collaborate with suitable educational resources, KOLs, or institutions for brand joint promotions, expanding brand awareness and reach.6.Data Analysis: Regularly analyze new media operation data, including user behavior, content performance, etc., to provide insights for decision-making and continuously refine operation strategies.任職要求（中文）：1.教育背景：本科及以上學(xué)歷，市場營銷、新聞傳播、學(xué)前教育或相關(guān)專業(yè)優(yōu)先。2.工作經(jīng)驗(yàn)：至少3年新媒體運(yùn)營相關(guān)工作經(jīng)驗(yàn)，有教育行業(yè)背景者尤佳。3.語言能力：流利的中文和英文聽說讀寫能力，能夠熟練運(yùn)用雙語進(jìn)行內(nèi)容創(chuàng)作。4.技能要求：熟悉新媒體平臺操作規(guī)則，擅長內(nèi)容創(chuàng)作、數(shù)據(jù)分析及社群運(yùn)營。5.創(chuàng)新能力：具備良好的創(chuàng)新思維和問題解決能力，能不斷探索新的運(yùn)營方式和工具。6.團(tuán)隊(duì)合作：優(yōu)秀的溝通協(xié)調(diào)能力，能夠帶領(lǐng)團(tuán)隊(duì)高效完成目標(biāo)。Requirements (English):1.Education: Bachelor's degree or above, preferably in Marketing, Journalism, Preschool Education, or related fields.2.Work Experience: At least 3 years of relevant experience in new media operations, with a **** in education being a plus.3.Language Skills: Fluent in both written and spoken Chinese and English, capable of creating bilingual content proficiently.4.Technical Skills: Familiarity with new media platform operation rules, skilled in content creation, data analysis, and community management.5.Innovation: Possess strong innovative thinking and problem-solving abilities, able to continuously explore new operational methods and tools.6.Teamwork: Excellent communication and coordination skills, able to lead the team in achieving goals efficiently.我們提供：?完善的薪酬福利體系；?廣闊的職業(yè)發(fā)展空間；?和諧的工作氛圍與團(tuán)隊(duì)文化；?不斷學(xué)習(xí)與成長的機(jī)會。

山峰教育集團(tuán)是一家立足于上海，以打造高端雙語學(xué)校為核心，逐步輻射全國的教育全產(chǎn)業(yè)鏈集團(tuán)。本集團(tuán)擁有眾多國內(nèi)外一流優(yōu)質(zhì)教育資源，集團(tuán)業(yè)務(wù)以為中國學(xué)生提供高品質(zhì)教育服務(wù)為起點(diǎn)，逐步向教育投資、教育管理等多領(lǐng)域發(fā)展。作為高端民辦教育的投資舉辦方，與上海市民辦平和學(xué)校、英國金士頓學(xué)校、華東師范教育集團(tuán)等國內(nèi)外一流院校達(dá)成長期戰(zhàn)略合作，在構(gòu)建師資吸納培育、課程規(guī)劃整合與學(xué)校品牌建設(shè)等方面形成教育連鎖化體系。山峰教育集團(tuán)秉承“讓教育多樣化”的使命，立志成為中國民辦教育的優(yōu)秀企業(yè)，打造民辦教育知名品牌。